I hope you are having a great 2021. With the vaccines distributing all around the world, there seems to be a light at the end of the tunnel. Whether you believe in the vaccines or not, I hope you are staying safe and taking care of yourself.
I had intended to write earlier in the year, however, with the previous experiences of starting January in a full speed after the holidays, I had planned a very calm start of the year and eased into work slowly. So much so, I didn’t realize how fast the time went and here I am, writing this when it is already March.
When we are clear on our priorities, it becomes easier to say ‘yes’ to what is important and ‘no’ to what isn’t. I bought myself these beautiful flowers to display on my desk as running a business with one child at elementary school and the other one at University completing his semester studying from home, it is important to stay engaged with the sense of beauty with simple things like beautiful flowers.
Even if you have already planned your whole year, I would still encourage you to take some time off and have a date with your business. Yes, a date. A kind of date you would have with someone you really love.
Really, really get into that flirtatious energy with your business. Be really cool, casual, sexy and fun like with your business. Bringing in that sensual energy of your feminine into your business will open up the ideas from the deep core of your being and you will be surprised how fun this date can be with your business.
Think about the things you would do on a date. Choose a beautiful setting for this date either in your office or in your living room. If you need a journal to write down the ideas, do that. If you like markers to draw the ideas bring them with you. If you prefer to work on your laptop, do that.
After you settle in and get comfy with your business. I want you to spend some time asking your business: “What would you like me to give birth to in the next quarter?” “What would make you energize, happy and abundant?” Really, really reflect on it. To get a second date with someone, you wouldn’t rush them. Similarly, give your business, your being side, some space, the love and nurturing it needs to speak to you. Especially if you have never done this, it will take some time before your business believes you that you are serious about having fun in your business.
Some of the questions you could ask your business after it opens up to you can be: What one marketing activity could I choose that will take me closer to the income I would like to make and the impact I want to make? And then to build trust with your date, really, really promise your business that you will create spaciousness to make room for that one goal, one marketing activity. Remember, it should be something you feel passionate about and also is a little bit of a stretch because excitement, adventure, taking risk is all a part of being successful at dating, right?
I would encourage you to pick the one that really energizes you and something that you have been wanting to do for a while and give yourself permission to do just that.
I would also like you to ask your business: “What would feel easy and natural to create?”
Once you have answers to these questions, I would like you to now schedule your calendar with the activities you would like to do.
You could include the clients you would like to work with and draw or write their characteristics in your journal of your favorite clients. You could pencil in the money you would like to make. You could also schedule in from where that money will come from and what is the most easiest energizing way to create that money.
Have fun with this and let me know how did the date go!
To Your Abundant Success,
Zahra Efan