Do You Want to Reach Bigger Audiences?

If you want to create great income, and make a big impact, you need to learn how to reach a large number of people in your business. To reach people globally, however, it is very important to take advantage of online modes of communication. With so much information out there about social media and others avenues for reaching people online, however, where does one start? Start with where you are.

To reach people on line, firstly, make a decision to produce a newsletter. You need some kind of data base system to send newsletters. I personally use Shopping Cart as it allows me to create a list that I can add to. This makes it easier to systemize information.

You would need to get a template created before sending a newsletter. Once the template is saved and created, either yourself or your assistant can send the newsletter. You would start with the contact list that you already have. This could consist of the people in your close circle or people you meet at networking events. You would then build your list as you grow.

Social media is another one of the biggest venue to build on-line community of your followers. It helps build relationships and gear people towards signing up for your newsletters. I generally send out my newsletter and then also have my team put my newsletter on my blog and connect it to Facebook and Twitter.

The newsletter gets sent to people who have willingly subscribed to the list, and my team connects the blog to social media for soft selling. No pressure, no push. If they like the content, they subscribe to the newsletter by clicking on the link to the blog. There is subscription information on the blog as well, and we also include a link to the website. This allows readers to download free products on the website to get the knowledge they need to move forward.

Remember, you don’t need a 7 pages website to start producing a newsletter. You can start with just one page with an offer to invite people to subscribe to your newsletter. To make your invitation enticing, you would need to create a product that solves a problem your clients are currently experiencing.

Creating that product need not to take a long time. You can audio tape it, or create an interview with a friend, as long as the product gives people a taste of what you do. It should also help build a relationship with you and the readers, to allow them greater interest in what you offer. It is a great entry point for these individuals into your world.

I would suggest making a decision to take the first step and act on at least one of the above ideas. Explore reaching out to your clients using a mode of communication that is new to you. Think globally!


Resources:

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Zahra Efan – Professional Coach and Abundance Expert

Zahra passionately supports heart-centered, spiritually oriented, creative female entrepreneurs market their businesses with authenticity and integrity. She works with those who desire to share their own powerful messages with the world including coaches, artists, healers, writers, filmmakers and designers among others. Zahra combines her marketing experience with her intuition and teaches women how to get in touch with their inner feminine wisdom and source of personal abundance to create the outer result of an effortlessly abundant life. Zahra is a published author who has written extensively on the principles of abundance including her e-book The Power of Gratitude. She has appeared on TV and given many keynote speeches. She enjoys working with clients one-on-one, in groups and through tele-classes available worldwide.

Watch Zahra speak about The Power of Gratitude at www.zahraefan.com.

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August 2011


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