June 2013

Fastest Path To Cash

girl cash

If you are new to your business, or even if you have been in business for a while, as an entrepreneur, you need to be able to create cash in your business. What happens with most business owners is that when they need cash, they frantically start looking for shiny object to rescue them. They go on the internet, look at how someone has made money in their business, and try to implement whatever strategy they think has worked for someone else, hoping it would help them breakthrough their income struggles.

Let me share with you the mistakes I have made and lessons I have learned when I didn’t know how to create cash in my business. I launched a product, and it didn’t sell. It was a great product, but it wasn’t a great time to launch the product. I spent so much time and energy in launching the product and I felt disheartened, even questioned my value for a while. (Will share more about it later on in my newsletter)

I followed a mentor’s advice, with whom I had invested over 5 figures, and promoted a low price group program; although it had a few people in the program it didn’t make quite as much money as I needed to cover my expenses and the time and energy I put into it.

Now, what is the reason that my launches failed and my programs didn’t make the money I needed? There are stages every service business goes through to reach the level where they are ready to launch products and leverage their time to group programs. There are steps they need to reach before they can focus on writing and on-line marketing.

Now, after making many mistakes in my own business, what I have learned is that the first thing you need to focus on is cash flow in your business. Having the cash flow to pay your bills and cover your business expenses will give you time and energy to focus on creating group programs. It will also give you money to invest in a great database to capture on-line leads, build your list and create an on-line presence. Focusing on these activities sooner will leave you frustrated and even question the value of your products and programs. You are not doing anything wrong; you are just doing it in the wrong order.

To create immediate cash flow, you need to get clear on your message, your market and create a great signature speech to get in front of your targeted audiences and offer discovery sessions. From discovery session, you need to enroll your ideal clients into one-on-one working relationship with you in a high end (solution to their problems) private program. That will give you cash flow. If you are insecure about charging for a high end program and think that it would be difficult to charge more money and that it is easier to sell a $10 product, or sell a group program. That is not so. People buy you, your energy, and the results you provide. When they see how you can relieve their pain, the investment is secondary.

And while you are creating cash flow and working with your clients one-on-one, you are getting confidence and experience to write your newsletter, create products while getting paid, and build your tribe to enroll in group programs. There are a lot of benefits to doing the right things in the right order at the right time. You are building your way to long term cash in your business while building credibility and getting known as an expert.

To get one-on-one clients to work with you, you need to create a great speech with an excellent solution and present it in front of your targeted audiences and enroll them into having a discovery session right at your talk. If you are shy about speaking, once you are clear about your message, your targeted audiences, the solution you provide and where to find the people who want to invest with you, your fear for public speaking will dissipate.

I have trained with million dollar mentors and learned how to create a six figure speech. If you are serious about creating cash in your business and would like to create a signature speech, I have only 2 spots open at this time for a 4 hour V.I.P day with me. During the V.I.P day, we will together craft:

  • Your clear message
  • Your workshop title to attract the right people(more about this later)
  • Your signature speech
  • You can also use your signature speech for tele-classes, tele- interviews as well as writing other marketing copies
  • How to book workshops with your ideal clients
  • How to sign them into your discovery session.

As a Bonus, you will get:

  • My workshop flyer template to promote your workshop
  • A discovery session template to enroll your ideal clients into working with you.

Here is a sneak peak on creating the right titles. Let’s say, the title of your workshop is:

  • Love Your Life
  • Get Healthy Now
  • Create Abundance

All of the 3 titles above are redundant and don’t attract your ideal clients. If I was working with you, here is how I would massage one of the titles below.

Love Your Life

3 Mistakes (your ideal clients) make that keeps them unhappy, unfulfilled and disconnected from life

Your ideal clients want to love their life, but they don’t know the problems they are struggling with. When you say to them love your life, it is a tall order and they don’t know how you can help them love their lives. By changing the title to one above, you are addressing their 2am problems they wake up with. In addressing 3 mistakes, we will craft your signature speech.

If you would like to apply for a session on creating your signature talk to create fast cash in your business, you need to apply before Friday, June 21st. I have only 5 spots open for a discovery sessions valued at $297, and I will offer only 2 V.I.P days at this time. To apply click here.

Remember, Friday, June 21st is the last day to apply for this breakthrough session valued at $297.

We scan all applications and only respond to the ones that are completely filled out so make sure to answer all questions on this page here to qualify for this $297 value breakthrough session.

P.S. I look forward to supporting you.

Zahra Efan - Professional Coach and Abundance Expert

Zahra supports women business owners to create income breakthroughs in their business working 20 hours or less. Being a wife and a mother of two very active boys, Zahra knows first handidly the importance of having a life that supports her priorities. She supports her clients in creating a business that honours their priorities and lifestyle. Her clients cut down their working hours while still increasing their income.

Zahra is well known for teaching her clients to connect with their inner wisdom to create outer results. Her money breakthrough private retreat has helped many of her clients breakthrough their inner money barriers to create outer abundance easily. Zahra has written for many well know magazines including aspire in the same issue as Debbie Ford. She is also a keynote speaker, workshop facilitator, and has appeared on TV as well as given talks on many many telesummits world wide. She works privately with selective clients.

Watch Zahra speak about The Power of Gratitude at www.zahraefan.com.

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