As heart Centered business owners, we are very connected to our heart work. We want to provide the best service and help our clients get the results they want. But when it comes to charging for our heart work, some of us are guilty. We think our clients won't pay for our services.

Therefore, we decide to take more courses in our chosen field, so that we are qualified to charge the right price for the value we are providing. When we do this we are guilty of 'not enough' syndrome. We think we don't know enough.

Print and online media are ever reminding us of what we don't have. Fashion magazine are full of images of women who are slim, young, and seem to look happy as a result. We cannot reach our door steps without finding a magazine or a flyer that tells us to invest in their products so that we can feel 'enough' of something that is lacking. Similarly, when it comes to making income, we find the reasons that remind us why we are not ready to charge enough, instead of facing our fear of charging for our brilliance and continuing to help more people.

Here are 3 steps to avoid 'Not Enough' syndrome:

  1. Connect with the deeper part of yourself that is 'enough.' Connect with the totality of you as a person, not just your schooling, or your degrees and certificates. Connect with your natural gifts; your personality; your character.
  2. Then make a list of benefits you provide to your clients. Look at your client testimonials. If you are new in business and don’t have any clients yet, then look at the gifts from your life experiences.
  3. Do not underestimate your work or keep putting off your earning potential to when you will gain another certification. Schooling can be a very safe decision. You are putting your dreams in the future. You are making an assumption that once you get that certification, you will be able to charge. That way you don’t need to face the fact that you are not charging what you are worth because you do not feel qualified. Own your brilliance now and charge what you are worth so that you can add to the abundance of the world!

*In some cases one needs schooling, but most of the time heart centered entrepreneurs use it as an excuse not to charge.

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Zahra Efan – Professional Coach and Abundance Expert

Zahra works with female creative entrepreneurs to help them market their businesses by taking internally inspired action. She helps them connect with their inner abundance to create outer results. Zahra Efan believes that women, through their feminine essence, can be truly successful in life and business. Using the principles of the Law of Attraction, Zahra teaches women how to get in touch with their passionate inner feminine wisdom and create effortlessly abundant lives. Zahra is a published author. She has appeared on TV and has written extensively on The Power of Gratitude. Zahra enjoys working with clients in one-on-one coaching relationships and she teaches tele-classes world wide on a conference line.

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October 2012

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